How to choose a bookmaker?

By on September 15, 2022

Soccer is considered one of the most popular sports. In many countries there are different competitions: games of national leagues, regional competitions, international and continental tournaments, world championships. Every day, people are interested in the latest soccer events and, accordingly, choose betting shops for betting on soccer or online casinos with a 5 pound deposit bonus, which also have games related to soccer.

How to choose a bookmaker?

This question is often asked not only by beginners but also by experienced bettors. Let us highlight the general criteria by which to evaluate the competence of a bookmaker.

Legal status

Online resources that offer gambling services for betting on sporting events must have a license to organize and conduct gambling in bookmaker offices. And the domain name of the site as another place of betting activities of the BK must be specified in the license. Websites of unlicensed betting companies are outside the law and do not guarantee that the interests of customers will be protected. This applies to possible lower odds, difficulties with payments, as well as non-compliance with security measures when storing personal information of users. If the site is licensed, the player is able to file a complaint to the Unified Regulator, the licensing authority, law enforcement agencies, the court. It is also convenient to play with legal bookmakers, because there is no need to look for mirrors and use other ways to bypass blocking, because soccer betting sites are always available.

Betting line and event coverage

It is unlikely that a bettor will be interested in an office that offers bets on only a few varieties of sports. Betting company line-up must be wide – at least 15-20 kinds of sports for betting. Respectful bookmakers add to the line not only top events, but also unpopular, regional, local events. Bookmaker’s office must also offer a rich spread. For soccer events, it is desirable that in addition to the basic outcomes (team win or draw, total, handicap, and others), there should be others. These are Asian and individual totals and handicaps, European handicap, the number of consecutive goals, etc.


It is known that BKs get income from betting with clients by imposing a margin on the bet size. The lower the margin, the higher the odds at BK. That is, by betting with high odds, the participant will end up taking a bigger prize. The level of the odds often plays a decisive role when choosing a betting provider for soccer betting.

Live betting

It is possible to bet not only before a soccer match (pre-match), but also during it (live). For convenience, bookmakers offer live betting with video broadcasting. When playing online it is important to have live broadcasts and quality match center with statistics. Live betting should also be varied, and the margin is not very high. Lovers of betting during a soccer meeting can choose a BC, in which there is no delay in accepting the coupon in live mode.

Methods of deposit and withdrawal

The analysis of this criterion shows the number of payment methods and the speed of payments by the bookmaker. It is desirable that the bookmaker offers several payment systems that are popular among Russian-speaking users. The convenience of the game is also in how quickly the money arrives on the game balance, how acceptable the commission will be. The same applies to the withdrawal of funds from the BK. A bookmaker’s office with a wide range of deposit and withdrawal methods is considered high-quality if it supports payment by bank card, e-wallets, online payment systems, mobile operators, bank transfers, cash and additional EPS like Apple Pay. Top foreign offices accept not only traditional bank cards and electronic wallets (QIWI, WebMoney), but also work with cryptocurrencies and local payment systems. In the Russian Federation cryptocurrency payment is prohibited.

Bonuses and promotions

Any reliable betting company has a welcome bonus at registration. Usually it is a fixed amount to the bonus account or a percentage of the first deposit. The more promotions and bonuses, the higher the level of the betting company. An advantage is considered if the institution has a loyalty program – then the player will receive bonuses for showing activity on the site of the betting company. Freebies and bonus credits are important tools when choosing a betting company, with the help of which it will be easier for beginners to understand betting and not to waste their initial deposit. There are even BKs that offer unconditional bonuses that do not require wagering.

Availability of applications for PC and mobile platforms

If the selected office has its own program for the computer, then it can already be considered reliable for betting. In this case, the speed of access to the features of the BK increases, and the traffic consumption and the load on the system decreases. The mobile app of the BK allows betting on soccer without being tied to a location.

Customer service

Reliable bookmakers value their customers and encourage newcomers to actively play on their platforms. One of the key factors in the interaction between bettors and the office is considered the quality of feedback and the variability of tools for communication (hotline, e-mail, feedback form, online chat, messengers). Betting experts recommend that the support service should work in 24/7 mode.

Technological soundness

This criterion evaluates the technological advancement of the betting company and its ability to keep up with the times, integrate new technologies into its products. Quality of interface and navigation, regularity of updates, and promptness in fixing technical errors are important for bettors.