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World Cup Kits Through The Ages

By on June 23, 2018

As the world’s biggest and boldest sporting event is finally underway, it kicked off with a spectacular 5-0 courtesy of hosts Russia against Saudi Arabia, opening up four weeks of sporting finesse by 32 of the best teams in the world across 64 emotional games. The world cup is such a big deal, it’s estimated that around 3.2 billion people tuned in to watch the 2014 final in Brazil, despite Brazil’s punishing 7-1 defeat to eventual winners Germany.

  • Total in-home audience reach (1+ minute): 3.2 billion (no change on 2010)
  • Final match total in- and out-of-home audience reach (1+ minute) hit 1.013 billion
  • In-home audience for final (+20 minutes) up by 12% on 2010 to 695 million
  • An estimated 280 million people watched matches online or on a mobile device
  • Total broadcast hours: 98,087 (+36% on 2010)

Information courtesy of Fifa.com

One of the biggest elements for fans, outside of the games themselves are the kit, which unites fans across the globe, as well as the players themselves. Football shirts are a popular part of the sport, from simple fashion to national pride, you don’t have to be the biggest fan in the world to understand the appeal of sporting a team’s uniform. Since the first-ever World Cup in 1930, the humble shirt and shorts combination has come a long way. The earliest football kits were simply designed to differentiate one team from the other, with no focus on performance or comfort. For instance, in the first World Cup, future champions Brazil wore a vastly different kit than their famous yellow and green strip today.

Just to show you how passionate the world gets about combining sports and fashion, the new Nigerian team kit, designed by sports giant Nike for 2018 sold out after three million pre-orders! Sadly England’s familiar white all over kit didn’t receive the same volume of love! What’s your favourite kit in football history? Who do you think deserves the Gold, and most importantly, who did you pick in this year’s Football world cup odds 2018? Let us know in the comments, and be sure to check out the Betfair World cup 2018 odds for all your bets!

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