Arsenal in advanced negotiations with sports giant over £40m deal

By on April 10, 2018

According to the Daily Mail, Arsenal are in advanced negotiations with sportswear giant Adidas over a new kit deal worth around £40m per season.

Our existing contract with Puma runs until the end of the 2018/19 season but the club have already begun the process of finding a new kit supplier.

The Daily Mail claim discussions with Adidas over a deal worth over £40m per season are at an advanced stage and they’re in pole position to become Arsenal’s next kit manufacturer.

The current deal with Puma is worth £30m per season and Adidas are willing to pay significantly more, however, the report says Puma have the option to match any offer made by a competitor before Arsenal can enter in to a new agreement.

A deal worth £40m per season would eclipse what the likes of Tottenham [£30m] and Manchester City [£20m] get from Nike but it’s still well short of the £75m Man Utd get from Adidas while Chelsea’s £60m deal with Nike is also worth significantly more.

However, the Daily Mail claim Arsenal’s proposed £40m deal with Adidas would increase further if we were to qualify for the Champions League – although they don’t indicate what the figure would rise to.

It’s good to see the club is being proactive in trying to get a deal lined-up early and I’m sure I’m not the only one who’s excited by the prospect of returning to Adidas as our kit manufacturer.

Puma have produced some decent kits in recent years but Arsenal have a long history with Adidas so let’s hope we see some of the retro-style kits from the ’90s being donned by the likes of Aubameyang and Ozil in 2019/20.