How does Arsenal’s shirt sponsorship deal compare to other PL clubs

By on December 16, 2015

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Arsenal are currently 18 months into a new five-year shirt sponsorship deal with Fly Emirates and so far the partnership has been viewed as a great success.

The shirt deal was renegotiated as a separate entity when the 10-year deal with Emirates came to an end in 2014 which saw them pay a lump sum each year for naming rights to the stadium as well as have their name on the shirts.

It was a crucial deal for Arsenal as we’d finally got ourselves among the big-boys in terms of commercial deals after years of being locked in to a far less lucrative agreement.

However, how does our shirt deal stake up against rival Premier League clubs? 

According to Sporting Intelligence, Arsenal’s shirt sponsorship deal with Fly Emirates is worth around £30m per season, which was extremely competitive when it was signed back in 2014.

But since then, we’ve seen two clubs overtake us and negotiate far higher fees. The Mirror claim that Chelsea signed a five-year deal with Yokohama worth £40m per season in the summer – although I’m not sure the Japanese firm will feel they’ve got value for money given how badly Chelsea’s season is going so far!

The same could be said for Chevrolet, as they entered in to a seven year agreement with Manchester United in the summer worth a staggering £47m per season. United may be struggling on the pitch lately, but there is no doubt they are the bosses when it comes to negotiating commercial deals.

So while we have the third highest earning shirt sponsorship deal, we’ve still got some way to go before we trump United and we’ll have to wait a few years before we’ll be able to renegotiate the terms of our deal.

Still, £30m a year isn’t to be sniffed at. Our North London rivals Tottenham make just over half that [£16m] for their deal with AIA while newly-promoted Bournemouth make just £750,000 a season from their one-year deal with Mansion Group – who are one of the leading entertainment companies in the world and own the likes of Casino.com among other top online gambling websites.

They certainly took a bit of a gamble with Bournemouth but it’s turned out to be an excellent piece of business. Given that the South Coast club have just come off the back of successive victories over Chelsea and United, I’d say they have every chance of staying in the Premier League this season and they’d then be able to negotiate a far better deal in the summer.

Mansion also sponsor Crystal Palace and pay the Eagles around £5m per season so I’m sure Bournemouth will be looking to secure a deal far closer to that figure if they manage to maintain their top flight status this season.

Either way, £5m pales in comparison to the £30m Arsenal bring in every year from their shirt sponsorship deal with Fly Emirates. Let’s just hope Arsene Wenger decides to spend some of that money in January as we’ve got a great chance of winning the title this season if we can sign a couple of top class players!


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